Keeping it niche & simple

What makes a story great?

It’s true: A great story feels true — not necessarily because it’s factual, but because it’s authentic and consistent. Audiences are sharp; they’ll spot inconsistencies instantly

It makes a promise: Whether it’s fun, safety or a shortcut, a great story makes a bold, audacious promise. If it’s not exceptional, it’s not worth telling.

It builds trust: Trust is scarce, and stories that earn it stand out. Without trust, even the most creative narratives fail.

It’s subtle: Less is more. The best stories leave room for the audience to draw their own conclusions, making them far more compelling.

It creates immediate impact: First impressions matter. Great stories grab attention and resonate before anyone has time to second-guess.

It matches world views: The best stories don’t try to change minds. Instead, they align with what the audience already believes, making people feel validated and understood.

Who are great stories for?

Not everyone. Average people are too diverse in perspective and too satisfied to care. The most effective stories focus on a specific audience — a niche that shares a worldview — and let them spread the word.

Why consistency matters

A great story never contradicts itself. If the experience, message, or delivery feels misaligned, the illusion breaks. Whether it’s a restaurant with a mismatched menu or an art gallery staffed by the wrong people, inconsistencies ruin trust.

Stories that resonate last forever

At their core, great stories don’t just teach — they affirm. They remind the audience how right they already are, making them feel smart, secure, and part of something bigger.