How I bring life to your brand
Curiosity helps me ask the right questions to discover what sits at the heart of your brand and drives your story. Clarity then brings this into sharp focus. And Creativity brings life to your brand to help you stand out, stand proud and move those who matter.
Curiosity
Uncovering the ‘why’
Asking the right questions and listening well is vital at the beginning of any task. My aim is to truly get to know you and your world, unearthing the ingredients of your story and making sure it’s an authentic representation of who you are and where you’re going.
You may ask a lot of me.
I will be asking a lot about you.
Clarity
Defining the ingredients
To engage and connect with the right audiences, we have to be clear on who we are and what we stand for. We will aim to create simple and consistent communication, delivered in a way that your audience will recognise, relate to and remember.
Creativity
Crafting a unique visual language
Creativity isn’t just about ideas and imagination — it’s about making them work beautifully in the real world. I take what’s already there and build on it, adding consistency, authenticity, structure and familiarity. My goal is to refine, simplify and create a visual system that’s clear, organised and easy to share.
Meet Robin…
I believe design can be a force for good. Creative thinking and fresh ideas are my fuel, and I feel most alive when I’m brainstorming, experimenting and pushing boundaries.
Change doesn’t scare me; it excites me. I thrive on exploring uncharted territory and lighting the way forward, especially in times of rapid transformation. I crave being part of meaningful progress.
But I’ve learned the importance of mastering consistency. While it’s easy to get caught up in the thrill of a new idea, I’ve found growth in embracing more than just the launch or the finish line. It’s here where real impact happens. I work best with those who have the dedication to see ideas through to completion – when we both fully show up.
Together, we can be a great team.
Turning bold concepts into reality one step at a time.
Talks & Workshops
Telling your brand story
Learn about what makes a good brand story
Whether you are a new business or looking to reach a different audience — I offer some observations and ideas for the best start.
Building a brand
From launch to legend brand
A simple introduction on how to plan the lifecycle of a brand and some clear thinking to consider as you venture forth.
How killer heels kickstarted a charity?
Learn how a fledgling idea turned into a successful reality when I talk with Laura Phillips, Founder of cancer charity We Get It.
In association with The Business Exchange South West Charity Conference and Expo.
Building a charity brand story
I share my creative approach to building a successful charity brand story. Asking thought promoting questions such as: Who do you relate to? How will they remember you? Where will your story be retold?
Not blowing my own trumpet but…
“Robin’s very thorough research has enabled him to come up with a brand concept that is truly representative of who we are and will take us to another level as a charity. We have benefitted enormously from his creative skill, emotional intelligence and genuine care and concern for our brand and our organisational values.”
EMMA BROOKS