Rebrand Creation & Launch
Cerebral Palsy Cymru
The story…
A long-established charity providing specialist therapy by a dedicated team of physiotherapists, occupational therapists and speech and language therapists, alongside an encouraging and empowering family support service.
Founded in the 1980s by determined parents wanting specialist support for children with cerebral palsy in Wales, it has grown from a small centre with four therapists to a trusted hub for therapy and family support. In 2020, a brand refresh brought new energy while honouring its roots. The new design reflects joy, inclusivity, and the power of connection. Despite pandemic challenges, the charity launched a vibrant, flexible identity that continues to empower children, families, and communities with hope and care.
What was delivered…
— Brand audit
— Stakeholder interviews
— Brand identity & launch
— Print & online collateral
— Signage & murals
— Event branding
— Iconography
— Film production
— Website design
— Social media
— Merchandise
What was achieved…
“We have benefitted enormously from Robin’s creative skill, emotional intelligence and his genuine care and concern for our brand and our organisational values.”
RACHEL MORGAN
Cerebral Palsy Cymru
Head of Income Generation
Not blowing my own trumpet but…
“Robin’s very thorough research has enabled him to come up with a brand concept that is truly representative of who we are and will take us to another level as a charity. He has not only provided us with a powerful new identity, but has also equipped the team with great confidence and belief in our message and new brand.”
EMMA BROOKS
Cerebral Palsy Cymru
Trusts & Legacies Fundraising Manager
