Rebrand Creation & Launch
Wiltshire & Bath Air Ambulance
The story…
Wiltshire Air Ambulance faced a challenge: while over 9% of its missions served Bath, only 2% of its income came from the city, largely due to a misalignment between its name and Bath’s identity. To address this, the charity embarked on a year-long rebrand, to ensure its name, tone, and visuals resonated with both Wiltshire and Bath communities.
Through extensive stakeholder engagement and creative exploration, a refreshed brand emerged that truly reflects its mission. The rebrand launched in November 2024 with events in Wiltshire and Bath, emphasizing continuity for Wiltshire supporters and a warm welcome to Bath. This transformation positions the charity to grow its support base and stand out in an ever-demanding landscape, ensuring its critical care team can continue saving lives.
What was delivered…
— Brand audit
— Brand identity & launch
— Aircraft & vehicle livery
— Print & online collateral templates
— Social media templates
— Iconography
— Website design
— Signage
— Clothing
— Event promotion
— Merchandise
What was achieved…
“Robin transformed our charity’s identity with professionalism and care, rebranding us to Wiltshire and Bath Air Ambulance. Robin’s dedication and expertise made the year-long process seamless and enjoyable in equal measures.”
ADAM BAKER
Wiltshire and Bath Air Ambulance
Director of Communications & Supporter Engagement
Not blowing my own trumpet but…
“Robin’s creativity and attention to detail ensured our new name and brand style truly reflects our mission. We are so proud of the final outcome and would highly recommend him for any rebranding journey.”
ADAM BAKER
Wiltshire & Bath Air Ambulance
Director of Communications & Supporter Engagement
Additional images supplied by Paul Perkins Photography