Rebrand Creation & Launch
InsideAsia
The story…
A cultural adventure tour operator with two award-winning brands — InsideJapan and InsideAsia — offers unforgettable, inspirational travel experiences.
Their strategic goal was to establish themselves as the go-to Asia specialist. To achieve this, they focused on crafting a distinctive brand identity, expanding their product offerings, and enhancing their digital resources to create a seamless and engaging customer experience.
What was delivered…
— Brand audit
— Brand personality & architecture
— Brand launch
— Print & online collateral
— Social media campaigns
— Iconography
— Website art direction
— Merchandise
What was achieved…
“In 2019, Inside Travel Group delivered £1.6m in revenue, by 2023 this was £4.1m.
We couldn’t have achieved this growth without the creative work to bring about a more relevant brand. It was all about promising something fresh, relevant and distinctive to our team and to our customers.”
TESSA GLOVER
Inside Travel Group
Global Head of Marketing
Not blowing my own trumpet but…
“The new brand, website and brochures gave the team internally a boost, seeing the investment into the InsideAsia brand was a promise on how important it was to the business. It also created a focus and more of a level playing field with Japan.”
TESSA GLOVER
Inside Travel Group
Global Head of Marketing
